Corporate Shared Value

I came across this great article on Corporate Shared Value, which explains its difference to Corporate Social Responsibility.

If you, too, are frustrated with CSR being a 'tick box' with implementation that often feels like it's lacking heart, then take a read of this article from Simone Dowding from World Vision Australia & Change Coffee. It sheds light on how CSV can help us build something more deeply meaningful into our businesses.

"Shared value addresses a social issue with a business model...It’s an exciting opportunity because the idea is to get capitalism to work not against, but for, the interests of society.

CSR is useful and generous, but its not scalable or enough to really solve problems and is the first to be cut in a downturn. Corporate Shared Value in contrast embeds new thinking, products, strategies and above all, doing good into the core of business."

While you’re there, check out World Vision’s new social enterprise, Change Coffee and order yourself some coffee beans!

Article link: Using the power of business to change the world

Jessie
Founder & CEO