‘In-kind’ support

Many grants listed either recommend or request a co-contribution from an applicant. ‘In-kind’ support is often accepted as an alternative, or additional, to a financial contribution.

In-kind support includes the donations of goods or services that you may receive towards a project. Often, an organisation or group contributes to a project with their own resources, which may reduce the amount of actual dollars needed. But this doesn’t deny the fact that these contributions would had to have been paid for if these donations didn’t exist.

As an example, a football club might need new uniforms which includes a new logo design, purchase of the uniforms, screen printing and shipping of the finished products. The total cost would normally be $2,000, however a graphic designer associated with the club has offered to do the logo design for free, and the local accountant has offered to pay for half of the uniforms.  This brings the shortfall to $1,200, which is all that needs to be requested from the grant provider. The $800 contributed through the club is the ‘in-kind’ amount.

A common in-kind contribution that is often overlooked is project management. Don’t forget, even though your fundraising committee member might volunteer all of their time organising a project, chasing up tradesmen and completing reports, this doesn’t mean their time isn’t worth anything. Make sure you think about ALL of the costs associated with a project before adding up your in-kind contribution.

Jessie Ballantyne

Founder & Managing Director